Wednesday, May 27, 2015

[Herald Interview] K

The Korea Herald[Herald Interview] K-pop, Chinese tourist influx turn Swarovski's eyes to KoreaThe Korea HeraldIn that sense, Swarovski held collaborative projects with fashion house MCM in 2011, working on a new “it” bag for Chinese consumers. It also collaborated with Korean-based fashion brand Fila. “Fila is positioned as a lifestyle brand and was a huge ...

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